The football ecosystem has stepped up its adoption game as more clubs continue to involve crypto in mainstream operations.  Netherland-based top-tier football club PSV Eindhoven has partnered with local crypto trading platform Anycoin Direct, which will pay the club an undisclosed amount of Bitcoin (BTC) in a new sponsorship deal. According to the official statement, Anycoin Direct will remain an official partner of PSV Eindhoven for the next two seasons with the goal of growing awareness of crypto across Europe.